Digital Campaigning for Family Planning in the Age of AI

Rising penetration rates of digital technology and Artificial Intelligence (AI) are allowing healthcare providers, development organizations, and private companies to overcome barriers and better address health-related needs, also of people in low- and middle-income countries (LMICs). This includes supporting more girls and women with their family planning needs using digital technology. From text-based services to chatbots, online consultations, and online portals, digital solutions have been among the tools created by development organizations and health providers to complement existing services. And digital innovations not only provide tools and information but can capture data from multiple sources to improve solutions for important family planning activities like ''supply chain visibility''.

It is essential to provide girls and women in LMICs with accurate information in order for them to lead healthy lives, promote Sexual and Reproductive Health (SRH) and well-being and improve their access to health services. Finding new and better ways to reach girls and women matters, because we know that unplanned or unwanted pregnancies can lead to major health risks for both mothers and their babies, as well as reduced access to social and economic opportunities.

Bayer has dedicated itself to help provide 100 million women in LMICs yearly with modern contraception by 2030, in line with the United Nations Sustainable Development Goals. But a company cannot achieve a goal like this alone, and innovations are needed for true success. Together, we need to find data-driven and scalable approaches. What are the key strengths of these innovations and where are the gaps? We are at the dawn of the possibilities that digital innovations and AI can offer.