As the global advocate for Cancer Control and Non-Communicable Diseases, Princess Dina Mired is the current President-Elect of Union for International Cancer Control (UICC), following roles as UICC Ambassador and Member of the Presidential Advisory Panel since 2010. In 2011, she was honoured to have been chosen to deliver the keynote speech on behalf of civil society at the first ever United Nations High-Level Meeting on NCD’s in 2011. She is Honorary Chair of Global Steering Committee for Tobacco Free Portfolios and Honorary President of Harvard University Global Task Force for Expanded Access to Cancer Control and Care in the Developing World. Nationally from 2002-2016, she was Director General of the King Hussein Cancer Foundation and Honorary Chairperson of Jordan Breast Cancer Program. Princess Dina is also a well-known fierce advocate in the fight against tobacco, both in Jordan and globally. Under her leadership, Princess Dina transformed the non-profit into an internationally known brand and leader not only in Jordan but also in the global movement for people affected by cancer.