Linda Greef is an Oncology Social worker, with a Masters degree from UNISA, she specialised in providing psychosocial support to people with cancer and their families from diagnosis to end of life care. Linda is an ovarian cancer survivor since 1997. This has impacted her passion and career. She is deeply committed to facilitate and develop Oncology support services in South Africa and Africa. The grassroots photovoice research project that Dr Lynn Edwards and Ms Greeff did between 2014 and 2017 has been the basis of driving the advocacy agenda of the Cancer Alliance and has been informing many different levels of advocacy in the cancer terrain the last 5 years in South Africa. She serves on the Ministerial task team for Cancer and is the current Chairperson of the Cancer Alliance.