Fiona Adshead

Dr. Fiona Adshead is Bupa’s Chief Wellbeing and Public Health Officer, and is responsible for the clinical leadership of partnerships, prevention and health Promotion. Before joining Bupa, Fiona was previously Director of Chronic Disease and Health Promotion at the World Health Organization, with five years’ experience as Deputy Chief Medical Officer and Director General in the UK Government, responsible for health improvement and health inequalities. This included responsibility for inequalities, obesity, diet, physical activity, behaviour change and social marketing in relationship to health behaviours. She is a high profile public health leader with a track record of reframing thinking and developing innovative policy at the heart of government. She has extensive experience of working with the World Bank, European Commission and other international agencies. She has worked with business leaders including BiTC, WEF and WBCSD on public health and sustainability issues. Fiona is currently an international adviser to the Royal College of Physicians, an adviser to the Hong Kong Government, and is a visiting Professor at UCL, Brunel, and the Chinese University of Hong Kong. She is a Senior Associate at Cambridge University’s Sustainability Leadership Programme, where she teaches regularly. Fiona is also a trustee of the UK Health Forum and the London Sustainability Exchange.