In the final WHS Global Health Dialogue on the issue of “Trust” leading up to the World Health Summit 2024, high-level representatives from academia, media, politics, civil society and the private sector came together to debate how the COVID-19 pandemic exposed both the vital role science plays in shaping public policy and the uncertainties that fueled public confusion and skepticism. 

The discussion emphasized the need for a scientific code of conduct that would ensure greater transparency and consistency in communicating findings, in addition to maintaining high standards in media coverage. Participants underscored the importance of coordinated efforts between scientists and the media to build trust in the public, particularly among those with unsettled opinions. 

Science is essential in countering the rise of alternative facts and misinformation campaigns. Participants stressed the importance of engaging the public in a way that acknowledges the complexities of scientific research without oversimplifying. In this context, pro-active science communication, leaving less room for populist voices, and addressing the public through non-traditional media are key elements in bridging the gap between the scientific community and the public, fostering trust, and countering skepticism.